This window aims to support innovations that improve equity in access and usage of financial services particularly by the rural people. The Rural Finance Equity and Innovation window gives preference to innovations that focus on improved participation of rural women and youth as well as products and services that are critical to rural enterprises but have been inappropriately presented or misunderstood. This window is more flexible and opportunistic, responding to demand side opportunities that arise from other windows to improve access or increase the range of services offered. The new services could compliment ongoing ones such as adding savings and or insurance to credit activities.

The minimum co-finance ratio is 90:10, with a maximum contribution from RUFEP of $25,000. In which case, the applicant would contribute a minimum of $2,777, for a project total of at least $27,777.